Still Tracking Quote Approvals in Email? There’s a Better Way

You’ve seen it happen a hundred times:
- A rep sends a quote for approval
- They CC the wrong person
- Or miss a required approver
- Or can’t tell if it was even approved
- And they loop in Sales Ops to “help push it through”
Now you’re in the middle of another deal delay—again.
The Problem: Manual Approval Chasing Drains Time and Trust
Every manual approval process leads to:
- Bottlenecks when reps don’t know who to route to
- Missed steps that risk non-compliant quotes
- Spreadsheets and inboxes full of “Did you approve this yet?”
- Sales Ops stuck coordinating approvals instead of optimizing systems
And when quotes don’t move, neither does revenue.
The Fix: Automated Approval Routing That Just Works
A modern CPQ system handles approvals automatically:
- Approvers are assigned based on criteria you set: region, discount level, deal size, etc.
- Reps don’t need to guess who to send it to
- Approvers can respond directly to an email—and it logs the approval
- Once the final approval is captured, the quote is released automatically
No more middleman. No more pinging. No more tracking approvals manually.
What Sales Ops Gains
- Time back from chasing quotes and approvals
- Consistency in how approvals are applied
- Visibility into where quotes are stalled
- Confidence that deals are compliant and audit-ready
You don’t need more approvals.
You need a system that moves with your process, not against it.
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