Genesis — a Revenue Execution Platform

Goodbye clicks.Hello intent.

The revenue you intend is the revenue you execute. Genesis holds one live model of your commercial state — from first conversation through renewal — and executes against it.

Trusted by teams running 50,000+ users

  • Legrand AV
  • Precor · Peloton
  • Schwinn
  • Nautilus
  • StairMaster
  • Innovant
  • Brinks Home
  • Clearwave Fiber
  • TNS Infrastructure
  • Shiji
  • Mobiltex
  • Assembly
  • ADVAM
  • HomeWater
Genesis
Describe what you need.
Ask Genesis AI
A 40-station assembly line, mixed voltages, ship in six weeks — budget matters.
Intent received
Resolved against live commercial state
Resolved
Quote
40× assembly station · mixed voltage
Ship window · six weeks
Commercials · resolved
ConfiguredPricedValid
THE TRANSLATION LAYER

Your revenue software watches the deal. Your people run it — by hand.

For thirty years, revenue software meant screens: fields to fill, rules to maintain, approvals to chase. A better place to record the work — while a person translated every deal into configurations, prices, and terms, click by click.

That translation layer is where revenue leaks. A price re-keyed wrong. A term that gets dropped. A configuration quoted that can’t be delivered. Every manual handoff is a gap between what the business intended and what actually happened.

The software watched. Your people did the work.

That was coordination.
What comes next is execution.

COORDINATION (TODAY)EXECUTION (GENESIS)
Software records what people decidedThe system runs the decision
Humans translate every deal into clicksIntent goes in; revenue executes
The logic lives in a few heads and a spreadsheetThe logic lives in the system, on rails
IT makes rule changes — in weeksThe business makes rule changes — in minutes
Disconnected apps, stitched together by handOne continuous commercial state
Runs on heroicsRuns on a system

Say what you intend; the system resolves it against live commercial state — configured, priced, contracted, on rails — with humans deciding.

Solution design, out of the box

Describe what you need
CONFIGUREDPRICEDVALID

Anyone can quote SKU X at 15% off. The difference is what happens when a customer describes a business problem — a new office, no connectivity at the site, sixty people, cost matters. Genesis infers the unstated prerequisite, sizes the solution, and returns the configured, priced, valid quote — out of the box. The alternative path gets there too, after your team models the reasoning, builds the qualification logic, and writes the custom agent instructions. Same outcome; radically different effort, time, and engineering dependency.

DEMONSTRATEDDemonstrable today.

Live in weeks, not months

LIVE COMMERCIAL STATE
CRMSystem of record
ERPSystem of record
BillingSystem of record
ProvisioningSystem of record

Genesis overlays on what you run. Keep your systems of record; Genesis holds the live commercial state across them and executes against it. No rip-and-replace, no multi-year migration — land on one expensive pain, prove it, expand on your timeline.

The business owns the rules

1DESCRIBED
2REVIEWED
3APPROVED
4APPLIED
Pricing rule
Condition50+ units
Discount8%
ExceptionNever stacks with promo
Approved · Pricing Manager

Pricing, policy, and configuration change in the hands of the people who run the business — described in plain language, reviewed, approved, applied to live rules. No engineering cycle between a decision and its execution. Not "easier to use" — organizational velocity.

LIVELive today: configure by conversation, human approval, applied to live pricing and rules.

The system drives the screen

Playbook
Create New Quote
1Add Products
2View Quote List
3Configure Products
4Quote Document
Conversation
Suggestions by Genesis
Update Fields
Apply Price RAMP
Apply Date Stagger
Apply Price RAMP
Quote document
Configurable product A$2,400
Configurable product B$1,200
Priority support$550
Extended warranty$250
CONFIGUREDPRICEDVALID

Your people don’t navigate screens; they express intent, and the valid result comes back — the experience renders around the task, from live state. Tighter surfaces, less training, faster adoption.

LIVELive today: role-defined playbooks, AI guidance, adaptive search, the quote document — operated through Genesis now.

everyone authors words;
Genesis authors valid commercial state.

THE ENGINE

Not a suite. One commercial-state engine, many surfaces.

Configure-price-quote. Contracts. Billing and subscriptions. Commerce. The buying experience. These aren’t modules bought separately and stitched together — they’re surfaces of one engine that knows what is valid, priceable, and permitted right now. The same engine that enforces what’s commercially possible draws every screen.

That’s why nothing drifts: the system cannot present a price, term, or configuration it can’t deliver. There’s no gap to drift into.

Your buyers, customers, and partners execute against the same live state.

A buyer configures in the storefront. A distributor reorders through their portal. A customer renews. A buying committee commits against real terms in the buying room. Different parties, different surfaces — one authoritative commercial state under all of them, scoped to what each party may see and do.

Buyer
STOREFRONT · CONFIGURES
Distributor
PORTAL · REORDERS
Customer
RENEWS
Buying committee
BUYING ROOM · COMMITS
ONE AUTHORITATIVE COMMERCIAL STATE

They don’t browse content. They execute.

DEMONSTRATED
Demonstrated live.

Solution design from an unstructured business problem — shown to prospects today, from described need to configured, priced, valid quote.

DEMONSTRATED
A full storefront in four weeks.

Stood up from intent against live commercial data — demonstrated, delivered.

IN PRODUCTION
In production, multi-year.

Live customers run their full revenue lifecycle on the platform.

50,000+Users
90%+Adoption
2008Operating since

The gap between companies whose systems execute and companies whose people execute will decide who survives the next decade.

The revenue you intend is the revenue you execute.

Start with one expensive pain. Live in weeks. Expand on your timeline.