For manufacturers whose products have rules.
Configured, customizable, built-to-order — products where an invalid quote is an expensive one. Genesis executes the deal against rules the engine enforces, from the first configuration to the last aftermarket part.
The quote took four days, three people — and it’s still wrong.
The configuration knowledge lives in a few experts’ heads. Pricing lives in a spreadsheet with a version problem. Every rule change waits on an IT ticket, every distributor order arrives by phone because the channel can’t self-serve, and the aftermarket — parts, service, the revenue your install base is owed — runs on tribal memory.
None of that is a people problem. It’s what happens when the rules live in heads instead of in the system.
What Genesis executes
Assemble & configure-to-order
The lead story. Make-, assemble-, and configure-to-order products are where quoting complexity concentrates: options with dependencies, exclusions, prerequisites, and pricing that moves with all of them. This is what the rails are for — and where “live in weeks, land on one expensive pain” bites hardest. Start with the product line whose quotes hurt most.
Engineer-to-Order Manufacturing
Two honest lanes, because your commercial reality has two speeds.
Executing today: your aftermarket. ETO businesses run on installed equipment that needs parts, service, and coverage for decades. Genesis runs that today — parts storefronts against the Install Base, entitlements computed live, orders that complete. It’s the door ETO manufacturers actually enter through, and it pays for itself while the harder problem gets solved.
Building, with partners: the bid workflow. Bid-team quoting, cost-plus estimation, engineering calculations inside the quote — this is where we’re building Genesis next, and we’re building it with a small number of design partners whose bid process is the pain. If that’s your world, we want you shaping it — that’s an invitation to build together, not a product on a shelf.
One honest boundary: if your buyers need CAD-rendered configuration to purchase, we’re not your platform. If your engineers use CAD but your buyers need a bid — keep reading.
Does Genesis handle engineer-to-order manufacturing?
Two lanes: the aftermarket — parts, service, Install Base — executes on Genesis today. Bid-team quoting with cost-plus estimation is in active build with design partners. What Genesis doesn’t do is buyer-facing CAD-rendered configuration.
We sell through distributors — does that work?
That’s the design. Your distributors and dealers execute through portals against your live commercial state — your catalog scope, their pricing tier, your approval rails.
How fast is “live in weeks”?
One expensive pain first — typically the worst-quoting product line or the parts storefront — proven in production, expanded on your timeline. No rip-and-replace.
Most manufacturing engagements land on one of two doors:
CPQthe product line whose quotes hurt most
Commerce & Storefrontthe channel and aftermarket revenue that can’t self-serve today