A storefront that executes orders. Not a catalog that takes requests.
Your buyers configure, price, and order complex products themselves — against the same live commercial state your sales team quotes from. Their contract pricing. Their terms. Always buildable.
B2B commerce keeps failing the same way.
The storefront launches a year late with a copy of the catalog — which starts drifting from the real one the day it ships. Contract pricing isn’t there, so customers call anyway. Complex products can’t be configured, so the “buy” button opens a quote-request form. You built a brochure with a cart.
The problem was never the storefront. It’s that the storefront had no access to the truth — what’s valid, what’s priced, what this customer is entitled to, right now.
Stood up in four weeks. A full storefront from intent against live commercial data — demonstrated, delivered. Not a quarters-long replatforming project.
Everyone else syncs the storefront to the business. Ours is the business, rendered.
Coordination-era commerce is an integration project wearing a storefront: catalog sync, price sync, inventory sync, entitlement sync — each one a place to drift. A Genesis storefront has nothing to sync. It’s the commercial state itself, scoped to what this buyer may see and do.
Demonstrated, delivered, from live commercial data.
The engine under the storefront runs customers’ full revenue lifecycle today.