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Commerce & Storefront

A storefront that executes orders.Not a catalog that takes requests.

Your buyers configure, price, and order complex products themselves — against the same data your sales team quotes from. Their contract pricing. Their terms. Always buildable.

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  1. Their catalog, their contract pricing — live.
  2. Rules enforced as they configure — invalid can’t be ordered.
  3. A configured, priced, valid order — buy it or route it for approval.
No catalog to syncThe storefront runs on the same data your team quotes from. Nothing to copy, nothing to drift.
Complex products, self-servedIf it can’t be built or honored, it can’t be ordered.
Their pricing, not list pricingContract pricing, negotiated terms, and entitlements applied automatically.
Live in weeksA full storefront in four weeks — demonstrated and delivered.

The problem

B2B commerce keeps failing the same way.

The storefront launches a year late with a copy of the catalog, which starts drifting the day it ships. Contract pricing isn’t there, so customers call anyway. Complex products can’t be configured, so the buy button opens a quote-request form. You built a brochure with a cart.

What the storefront does

The buy button places an order, not a request.

Runs on your live data, not a copy

The storefront isn’t a copy of your catalog — it’s a surface on the same engine your sales team quotes from. One catalog, one price, zero sync jobs.

Complex products, self-served

The same configuration rails that keep an inside rep valid keep a self-serve buyer valid. If it can’t be built or honored, it can’t be ordered.

Each buyer’s own terms

Contract pricing, negotiated terms, and entitlements applied automatically — every buyer sees their deal, not the list price.

Reorder and expand

Repeat orders, consumables, and add-ons against the equipment they actually own.

A full storefront, stood up in four weeks from live data — demonstrated and delivered, not a quarters-long replatforming project.

In your world

ManufacturingYour distributors phone in orders because the storefront can’t configure. This one runs the same configuration rails your inside team quotes on.ManufacturingEquipment, Devices & ConnectivityCustomers can’t find the right part for the unit they own. This storefront knows their installed equipment.Equipment, Devices & ConnectivitySaaSSelf-serve stops at the pricing page; anything real routes to sales. Here, configured, priced, contracted purchasing is the storefront.SaaS

Everyone else syncs the storefront to the business. Ours is the business, rendered.

Most B2B commerce is an integration project wearing a storefront: catalog sync, price sync, inventory sync, entitlement sync — each one a place to drift. A Genesis storefront has nothing to sync. It’s your live catalog and pricing, scoped to what this buyer may see and do.

Configure Price Quote (CPQ)Contracts (CLM)Billing & SubscriptionsPortalsWhy Execution

Trusted by teams that run on it

2008Operating since
50,000+Users
G2 Best Meets RequirementsG2 High PerformerG2 Easiest To Use - Mid-Market

Frequently asked questions

Most storefronts run on a copy of your catalog and pricing that has to be synced. This one runs on the same data your sales team quotes from — there’s nothing to sync and nothing to drift.

Yes — the same configuration rules that keep an inside rep valid apply to self-serve buyers. Invalid configurations can’t be ordered.

Yes — contract pricing, negotiated terms, and entitlements are applied automatically, so each buyer sees their own deal rather than list price.

Four weeks, demonstrated — not a quarters-long replatforming project.

Yes — dealers, distributors, and customers order inside the rules you set. Partner-specific access and pricing are part of the same system.

No. It runs on Salesforce as an overlay, and your ERP stays the financial system of record.

The order your customer intends is the order that executes.

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